Vice-Line From Fashion Brands To See Big Transformation
Each one has its own clothing brand positioning and target customer base, from top to bottom, from the boss to the office Gold-collar worker, white-collar, from parents to their adolescent children are in a clean sweep. This is a brand of the market several years ago, instead of a brand of foreign competition to create more than a few brands, and good style to create a strong team. Once upon a time, Vice-line (diffusionline) of all brands of life-saving straw. As the inventor of the concept of the Deputy-line GiorgioArmani, of his intra-group apart from the main line of the same name brand, there are ArmaniCollezioni, EmporioArmani, ArmaniJeans, ArmaniExchange such as clothing and accessories brand.
Another reason for the birth of Vice-line are intended to feed the main line or a designer’s dream. Take AlexanderMcQueen example, when a camel Zhongxinggongyue the media, stylists and so pushed to the cusp of the trend during his a few years was acquired by Gucci. However, his fashion really do not sell cheap, or even than some decades has created a tradition of old to be expensive. Today’s new designers, such as AlexanderWang, PhilipLim already learned, will be designed to control the price below 500 euros, this new attitude, and then to open McQueen asking price of 5,000 euros thunder Jin is quite different. Obviously to keep the brand is not easy, so McQueen in a timely manner with the SINV Group to “students” out of the Vice-line MCQ to “feed their families.”
Vice-line in its heyday, almost all brands, regardless of size have a “children and grandchildren” phenomenon. Unfortunately, the boom-bust, Vice-line began to enter into the transition period should be from the Prada Group will MiuMiu the show field to Paris, and will no longer be a high-profile announcement MiuMiu Vice-line brands as Prada, but represent an independent brand, but will Show separated from the site is to strengthen the declaration. The other hand, Dolce & Gabbana is also Vice-line from a professional engaged in the development and production of ITTIERRE group took back a D & G’s manufacturing and distribution rights. 10 years after the birth parents, adoption contract, from the hands of parents abruptly put her son back home and give him wearing the new face of – a street kid to change the image of past embarked on a second-generation rich to stay. There are Versace owned Versus, VJC, and so the brand is even more experienced for owners, coaching change (Versus invited British fashion design industry 当红炸子鸡 ChristopherKane) and other disturbances, and finally embarked on the “right track.”
Growing segments of the consumer market is one of the reasons that led to this change. From a Sweden, Denmark, Northern Europe, led to Japan and South Korea led Asian, personalized brand is spreading rapidly. Y era of consumption force is so like the maverick, in their view wearing signs bearing the ape-man skull of CheapMonday large logo embroidered jeans than the second-tier brands to better reflect the inner fashionstatement, Hyun rich rich-quick mentality has long been evaporated by them for sure. If the love designer’s work, they definitely will “raise funds” to invest in first-line brand, do not have to choose the next best thing to fill the gaps in mental second-tier brands.
In this under the impact of second-tier brands have started a self-integration, and the new Vice-lines still have not seen landing, which is before the Vice-line “BabyBoom” formed a sharp contrast. Would prefer to introduce a number of big-name series, but also reluctant to separate them into several small brands. For example EmporioArmani focus on casual apparel, EA7 series, if perhaps as early as two years, became a separate brand. Not only first-line brand to create a second-tier brands to take a conservative approach, and even has a vast consumer base of the fast fashion brand is not willing to spread their own strength. In the Zara stores in addition to Basic, Ladies series than there is a relatively independent, TRF series designed for young people. Despite the use of different trademarks, even in the display of goods are also deliberately trying to distinguish it from other series, the brand is not intended to operate them as two brands. Similarly, in the H & M also has a similar example, as a relatively independent H & M has a vast series of Divided style and type, but it is always only as H & M’s a “juvenile” series appears only in the H & M’s home in Stockholm, has a part to a separate The concept store. As Vice-line such thing, or lack of money left to another brand of leisure bar.
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